Have you seen this Squirrel?
Fix and Fogg is a beloved Nut Butters brand in Aotearoa–New Zealand. But the business felt they had reached a point where they felt their brand communication was getting stagnant. They wanted to take creative risks but were somewhat hesitant. In came their Chocolate Nut Butters….
Client
Fix & Fogg
Year
2020
Role
Videographer
Video Editor
Producer
Art Direction
Social Media Strategy
With
Alex Le
Clément Rebouillat
Kristine Gonzalez
Jeremy Hall
The EightyOne team
THE OPPORTUNITYA mischievous Squirrel
EightyOne conceived a campaign centred around a mischievous Squirrel who sought to steal the nut butters from the Fix & Fogg window. We got the public talking, by sending our Squirrel out and about in the bustling streets of Wellington CBD. It didn't take long for our furry friend to get picked up by Social Media channels, and eventually national media with local Journalist legend John Campbell makes comments.
MY ROLEStage a break-in
For this project I was across the creative development of the Squirrel campaign. I hunted down a Squirrel suit within 2 days of video production, developed a social media marketing timeline, and headed out daily with the Squirrel to film organic content with my phone.
The main thing I was tasked with was the production of the viral “Security Cam” video of the culprit at large. I assumed the roles of DOP and Lead Editor for the video. We set up 6 iPhones as Security Cameras in Leeds Street around and inside the Fix and Fogg Window. In Post-Production I added noise, a RGB-split grade and Security Cam UI to give it an authentic footage feel.
THE OUTCOME330,400 Viewers
on Breakfast TV News
228,453
New Zealanders
reached through Social Media
The end result was a very successful campaign largely built by the audience for the audience. We were successful in keeping the origin of the Squirrel a mystery so much so that he appeared on Breakfast with John Campbell demanding answers from the Squirrel.